About This Report
The Global Data Impact Index is an annual study conducted by RIWI and TGOA. It offers in-depth, comparative insights into how companies shape their data ecosystems—uncovering the practices, investments, and gaps that impact business outcomes.
This year’s edition focuses on firms across the U.S. and Europe, highlighting how data maturity, tool adoption, and governance strategies drive commercial advantage.
How Does Data Influence Business Success?
The Global Data Impact Index (GDII) is a groundbreaking benchmark that answers this question. Launched in 2025, the GDII measures the real-world impact of data on business performance across industries, regions, and company sizes.
The GDII provides a new lens to understand how data transforms businesses—not just theoretically, but in practice. It’s a tool for executives, strategists, and data leaders to benchmark, compare, and improve their data-driven impact over time.
Behind The Index
RIWI is a a market research platform and global trend-tracking and prediction technology firm that provides continuous access to reliable human sentiment from every corner of the world. Using patented, privacy-compliant technology, RIWI captures real-time insights from specialized, broad, and diverse audiences. Trusted by governments, global brands, and researchers, RIWI turns fresh data into meaningful action across markets, policies, and products.
The renowned analyst house TGOA (The Group of Analysts) has been monitoring the enterprise software market with its unique “Market Performance Wheel” analysis methodology since 2010 with the aim of creating transparency for all. Through in-depth thought leadership content, proven management frameworks, and consulting offerings, TGOA supports companies in finding their path towards a sustainable digital transformation.
The 2025 Hypotheses
Check out FAQs here
44%
are focused on channel expansion
18%
foresee AI as the most impactful trend
28%
cite B2B e-commerce sites as the primary source of digital revenue
<1/2
believe their data strategy is very aligned with overall corporate strategy
The Data Impact Team
Carmela Melone, TGOA Analyst
Carmela began her career in 2013 as an analyst in private banking, then joined The Group of Analysts in 2018 to explore the world of digitalization and corporate software. Since 2021, Mela has led TGOA’s research and content team, blending her passion for data with creativity and storytelling. An optimistic visionary, she's building a global network of experts to democratize knowledge and satisfy her endless curiosity—making the Global Data Impact Index a perfect fit.
Greg Wong, RIWI CEO
Greg’s career has focused on helping companies unlock the full value of their data. Before joining RIWI, he guided global brands in using data as a strategic asset across supply chain, ecommerce, and product information management. At RIWI, Greg brings this same passion for data-driven transformation to a new frontier—real-time, privacy-compliant insights. A firm believer in the power of actionable data, Greg sees the Global Data Impact Index as a vital step toward redefining how businesses measure and amplify the value of their information.
This Year's Report Includes Data From...
300
Companies
Across North America and Europe
Subscribe For Index Updates